William Hill owner Evoke (EVOK) is undertaking a 鈥渟trategic review鈥 of its business, which could result in 鈥渁 potential sale of the group, or some of the company鈥檚 assets鈥.
Evoke, which also owns betting brand 888, said the tax rises in last month鈥檚 Budget could increase its duty costs by 拢135mn a year from 2027.
The bookmaker makes over 60 per cent of its revenue in the UK, and is now weighing 鈥渁 range of potential alternatives to maximise shareholder value.鈥 Evoke is more likely to be negatively impacted by higher levies than its listed peers as its leverage is already high.
The operator鈥檚 chief executive Per Widerstr枚m said in November that Evoke鈥檚 post-Budget cost cutting would 鈥渋nvolve a significant reduction in investment into the UK, and, very regrettably, the likely need for thousands of jobs to be cut up and down the country鈥.
Evoke鈥檚 share price initially rose as much as 12 per cent on Wednesday afternoon after the announcement, before falling back again. The shares have shed almost two-thirds of their value over the past 12 months.




