Scottish TV channel STV Group (STVG) said group revenue for 2025 is expected to come in at the top end of 拢165-180mn guidance, with adjusted operating profit in line with consensus of 拢11.4mn.
This is despite total advertising revenue (TAR) for the fourth quarter expected to fall around 10 per cent year on year, with full-year TAR also down by the same amount. STV Studios, its production arm, closed the year with an order book of 拢33mn, down from 拢40mn in August.
Chief executive Rufus Radcliffe said the difficult conditions in advertising and commissioning markets have carried on into early 2026. Still, he noted the upcoming 2026 FIFA World Cup provides 鈥渁n important event for advertisers and viewers alike鈥.
Management added STV was on track to hit its cost savings target for this year. The group aims to cut 拢2.5mn costs, on top of its previous 拢5mn run rate target by the end of 2026. Net debt is expected to be at the lower end of its 拢45-50mn guidance range by year-end.




