AJ Bell鈥檚 (AJB) assets under administration (AUA) rose to a record level in its first quarter on the back of market movements and a boost to customer numbers. The FTSE 250 investment platform increased marketing spend, which helped grow year-on-year platform customer numbers by a fifth to 673,000.
For the three months to 31 December, AUA climbed 13 per cent against the same period in 2024 to 拢110bn. Market movements added 拢3.2bn to the platform result, with net inflows of 拢1.5bn from its direct-to-consumer (D2C) arm, with inflows from financial advisers muted.
The shares rose 3 per cent in early trading but are down 16 per cent over the past three months. Investors were unnerved by management鈥檚 disclosure in December of plans to boost investment across the group.




